Mission & Vision
DIYYAFAH’s Vision & Mission is to establish a clear, Saudi-focused global hub for public relations, sales, and marketing — dedicated to supporting the Kingdom’s rapidly growing hospitality sector.
Saudi Arabia’s tourism portfolio is both remarkable and diverse. Unlocking its full potential now calls for comprehensive, strategic communication paired with focused sales and marketing initiatives.
The world is watching with admiration as Saudi Arabia undergoes a historic transformation. As hospitality specialists with over three decades of experience, we are committed to highlighting this dynamic shift — unveiling the vast potential of the tourism sector and conveying the exceptional value of discovering the New Saudi Arabia.
Our efforts align with the strategic vision of the Ministry of Tourism, the Ministry of Culture, and key entities such as the Saudi Tourism Authority (STA), the Ministry of Hajj and Umrah, and the Public Investment Fund (PIF). Through thoughtful collaboration and expertise-driven promotion, we aim to contribute meaningfully to the Kingdom’s journey toward becoming a world-class destination.
