MICE

The Kingdom’s Ascent as a Global Business Events Powerhouse

As part of its bold Vision 2030 agenda, Saudi Arabia is redefining the global landscape for Meetings, Incentives, Conferences, and Exhibitions (MICE). With a clear focus on economic diversification and international engagement, the Kingdom is rapidly positioning itself as a premier hub for world-class business events.

From the cosmopolitan pulse of Riyadh’s financial district, to the historic charm of Jeddah, the majestic stillness of AlUla, and the ultra-luxury coastal developments along the Red Sea, Saudi Arabia offers an extraordinary tapestry of destinations for discerning event organizers and delegates.

Highlights of Saudi Arabia’s MICE proposition include:

Next-generation venues such as the King Abdullah Financial District Conference Center, the Jeddah Superdome, and cutting-edge developments in NEOM, AMAALA, and the Red Sea Global projects—all designed to host events of international scale with architectural sophistication and seamless technology.

Institutional backing through dedicated entities such as the Saudi Conventions and Exhibitions General Authority (SCEGA), which offers strategic support, streamlined processes, and access to a growing network of partners.

Cultural authenticity and global accessibility, offering delegates not only high-level business experiences but also a deep connection to the Kingdom’s heritage, hospitality, and natural wonders.

Strategic air connectivity via a rapidly expanding aviation sector—anchored by Saudia, Riyadh Air, Flynas, Air Arabia, and Flyadeal—with over 100 global destinations connected to the Kingdom.

Saudi Arabia’s dynamic blend of ambition, cultural richness, and infrastructural excellence sets a new benchmark in the global MICE industry—offering not just a destination, but a transformative experience for the future of international events.