Public Investment Fund
The Public Investment Fund (PIF), established in 1971, is Saudi Arabia’s sovereign wealth fund. Strategically positioned to become one of the largest sovereign wealth funds in the world, PIF focuses on generating sustainable financial returns while building a world-class investment portfolio across both domestic and international markets. The fund plays a central role in driving the Kingdom’s economic transformation by enabling the growth of new sectors, supporting the establishment of innovative companies, and creating job opportunities. It is a key enabler of Vision 2030.
Among its flagship initiatives are the Giga Projects, which include NEOM, Qiddiya, Red Sea Global, ROSHN Group, and Diriyah Company. In addition to these large-scale developments, PIF actively invests across a broad range of sectors, both within Saudi Arabia and globally, reinforcing its commitment to long-term economic diversification and development.
Misk Foundation
Misk Foundation, established in 2011 by Crown Prince Mohammed bin Salman, is a non-profit organization that empowers Saudi youth through programs in education, entrepreneurship, culture, and technology. Headquartered in the Prince Mohammed Bin Salman Nonprofit City in Riyadh, Misk plays a key role in supporting Vision 2030 by building a knowledge-based society. Through strategic partnerships and initiatives such as Misk Schools, the Misk Global Forum, and innovation accelerators, it fosters leadership, creativity, and global engagement across its four core pillars: Education, Entrepreneurship, Culture & Creative Arts, and Science & Technology.
UNESCO
The United Nations Educational, Scientific and Cultural Organization (UNESCO) has inscribed 8 sites in Saudi Arabia on its World Heritage List between 2008 and 2024, including seven cultural sites and one natural site:
- Hegra Archaeological Site (Al-Hijr / Madā ͐ in Ṣāliḥ) (2008)
- At-Turaif District in Diriyah (2010)
- Historic Jeddah, the Gate to Makkah (2014)
- Rock Art in the Hail Region of Saudi Arabia (2015)
- Al-Ahsa Oasis, an Evolving Cultural Landscape (2018)
- Ḥimā Cultural Area (2021)
- Uruq Bani Ma’arid (2023)
- The Cultural Landscape of Al-Faw Archaeological Area (2024)
ASFAR
ASFAR, Saudi Arabia’s premier tourism investment company and a subsidiary of the Public Investment Fund (PIF), was established to serve as a catalyst for investment and transformation within the Kingdom’s tourism sector.
Through strategic, win-win partnerships across both public and private sectors, ASFAR is dedicated to advancing tourism as a key driver of economic growth — in full alignment with the Kingdom’s National Tourism Strategy.
KAPSARC
KAPSARC, is a leading advisory think tank focused on global energy economics and sustainability. They offer strategic insights and high-level consultancy to key stakeholders and authorities within Saudi Arabia, while also supporting international policymakers in navigating complex energy landscapes.
Through rigorous analysis and forward-thinking solutions, KAPSARC aims to address the world’s most pressing energy challenges — contributing to a more sustainable, secure, and resilient global future.
Monsha’at
Established in 2016, Monsha’at is Saudi Arabia’s engine for SME growth — driving innovation, entrepreneurship, and economic diversification in line with Vision 2030. By empowering small and medium enterprises with funding, skills, and strategic support, Monsha’at aims to raise their GDP contribution from 20% to 35%, positioning the Kingdom as a global hub for entrepreneurial success.
Made in Saudi
Made in Saudi (MiS) is an initiative of the National Industrial Development and Logistics Program (NIDLP), spearheaded by Saudi Exports, with the mission of empowering local businesses. The program encourages consumers to embrace locally produced goods while helping companies expand their presence in priority export markets.
Uniting under a single national brand, Made in Saudi opens significant opportunities for businesses to extend their reach and showcase their products both at home and abroad. Through the program’s digital platform, members gain access to collaboration opportunities, practical support, and valuable government incentives designed to accelerate growth and competitiveness.
